Don’t Nip and Tuck Your First Year as a Plastic Surgery Practice
The first year of your plastic surgery practice can be difficult. Some young surgeons feel they need more experience before being thrown into their practice. Others just need a few tips to improve their plastic surgery practice strategy. Here are a few tips designed to help new plastic surgeons get on their feet in the first few years of practice. Find out how the pros avoid common pitfalls, and discover how you learn from their mistakes in order to start out strong.
First, it’s important to create a brand. Just like any other business venture, a plastic surgery practice strategy needs to include a strong, thematic brand voice. Identify your clients, find their needs and work to create a practice that helps clients with the best customer service possible. Treat your customers with the highest regard, and soon they’ll be referring other customers to you. Excellent customer service is often the best advertising.
Another important step to first-year success as a plastic surgeon is commitment. Whether you’re just leaving a fellowship or transitioning from a stable job to private practice, it can be a huge commitment in the first few years. Make sure you have the proper financing available to navigate the uncertainty of irregular paydays and ebbs and flows in business.
Starting your own practice can be a tremendously rewarding experience, but it usually comes with many hardships, disappointments and moments of doubt. During your first year, it’s important to find the inspiration you need. Whether it’s a routine, friends and family or a support group of other physicians, find a way to surround yourself with encouragement in order to navigate the first years successfully.
Your practice will start to grow overtime. Once it does, you’ll need to hire a few people at the beginning, but your employee count could quickly rise with a successful plastic surgery practice. Take the time to hire serious, committed individuals who will stay with you through the first through years. Consistent and dedicated employees are often the difference between a thriving practice and a failed one.
Starting any business can be nerve-wracking, particularly a private practice. Use these tips to help you gain a strong foothold in the world of private practice. Consider improving your knowledge base even more with additional training or research. Additional plastic surgery research, as well as business administration training, can be invaluable to your first year and your overall plastic surgery practice strategy.